Join us at The Olympic Road Race this weekend.

Come along to Box Hill and the Olympic Road Race this weekend and you will find Wilier UK at the Surrey Hills Road Race Festival.

We will be attending the event next to the Olympic Course all weekend and will be displaying the complete 2013 range, including …

The Wilier Cento Uno SR as used in the Tour de France.

The all new Wilier Izoard XP and the critically acclaimed Zero 7.

Come along for some Italian road race flair and hopefully see Wiggo and team GB launch Cav to victory…be part of cycling history!

Wilier unveil the 101 XN 29er Mountain Bike!

“Wilier are best known for their road bikes, with the Italian brand boasting a rich 106-year history of making machines for skinny tyres, but the company will be introducing their first 29er mountain bike to the UK market in 2012″.

Wilier have been making mountain bikes for a while but they haven’t been brought to these shores as ATB Sales, the UK distributor, also have Whyte and Marin in their stable so have thus far concentrated on the road market as far as Wilier are concerned.

That changes with the Wilier 101 XN 29er, however. “When the whole 29er concept came in Wilier set about taking all the stuff they learnt about making high-end road frames and started working on this,” said Kevin Izzard, Wilier brand manager at ATB Sales.

The 101 XN 29er is built around an 80mm fork and an aggressive racing geometry. The frame borrows much of the technology found on Wilier’s road bikes, with the 101 XN 29er using the same 60-ton carbon fibre as the recently release Cento 1 SR.

The frame includes some smart features, not least the internal cable routing, which makes for a very clean look. A plate on the downtube can be removed, making it easier to drop the cables in, and there’s a cable guide underneath the bottom bracket. It’s an impressive solution which will help with maintenance.

Meanwhile, the back-end has been future-proofed with a replaceable rear hanger which is compatible with QR & Thru axles, and there’s a plate inside the chainrings which Wilier call Integrated Frame Protection and it works as a chain device to help stop your chain falling off, while protecting that expensive carbon frame. Slender seatstays look to give a little bit of compliance at the back, while there’s asymmetric chainstays to deal with the differing loads.

- Bike Magic

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All the latest from Wilier UK…

Edinburgh Bicycle Company visit Wilier Triestina… EBC talk about their trip with @atbsales to @wiliertriestina to see the latest range inlcuding the 2013 cento Uno SR.

Heres a nice message our Northern Area Sales Rep received from a happy customer after his recent Lands End to John O’Groats.

I purchased my Willier bicycle from Escape Route in Pitlochry.  I was looking for a new road bike and Kevin convinced me that Willier was the right one for me. He’s quite a salesman!  I had a couple of test runs and was convinced by its performance, in particular its light weight, easy gear change and the frame configuration.

My ride started at Land’s End on May 15th.  I rode on my own with a support car so did not have to cope with panniers.  That enabled me to get the most out of the Willier and maximise its performance.  Naturally the overall success of the venture depended largely on the bike and it was faultless.  The fact that I experienced no aches and pains throughout 953.3 miles is as much a tribute to the frame size, ideally suited to my height, being 6′ 1″, as it was to a regular conditioning programme over 12 months before departure.  It was a bonus not to have any punctures.  This amazed many people but tyre technology is so advanced these days, it’s not that surprising.

The range of the Campagnolo gears was particularly important in Devon and Cornwall where the topography was anything but flat!   For much of the rest of the way to John O’Groats, steeper sections were far less intimidating.  The longest day in the saddle was the 93 miles from Killiecrankie in Perthshire to a point north of Inverness.  Whilst passing through Pitlochry I visited Escape Route for a Hot Mocha and quick mechanical check.  No problems! The staff at the shop always provide outstanding support.

On the road it was not unusual to meet other cyclists on the same End-to-End quest.  On those occasions when we stopped for a  chat, the Willier was often greatly admired. Cyclists know a great bike when they see one!

Cheers for now – Peter Barr take a 1st look the Cento Uno SR…

As we reported at the Tour de France, Wilier Triestinahas given its flagship Cento 1 road bike a major overhaul for 2013 – an all new frame with aero touches, dubbed the Wilier Triestina Cento 1 SR.

The swoopy lines of the now four-year-old Cento 1 have been replaced by a boxier, chunkier – but not unattractive – looking Toray 60T carbon frame. It’s especially beefy looking at the front.

Wilier says that the extra material around the headtube effectively increases its length and, therefore, stiffness. In fact, it’s claiming increased lateral stiffness of around 40 percent over the outgoing model”.

- Bike Radar

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Wilier 2013 range 1st look on take a look at the all new 2013 range following our UK road show.

“New Cento 1SR road bike is the highlight + more road, cyclocross, flat bar and urban machines…”

“The big news in the Wilier 2013 range is the launch of the new Cento 1SR, a road bike that incorporates aerodynamic tube profiles, a 386EVO bottom bracket, and a redesigned head tube”.


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Wilier Cento Uno SR 1st look on RCUK.


RCUK take a 1st look at the Cento Uno SR…

The Cento 1 SR replaces the existing Cento 1, and the frame has had a major overhaul, rather than a tweak here and there. Kevin Izzard, Wilier product manager, told us: “The Cento 1 was a fantastic bike for Wilier – an iconic bike for the modern Wilier era – but it’s four years old and there have been advances in frame technology and components since then and Wilier wanted to update it – and this is the result.”

Wilier Cento 1 SR Athena

Aero road bikes are well represented in the pro peloton in 2012, with Trek and BMC both launching new super-aero models for the Tour de France, and Wilier are dipping their toe into the water with the Cento 1 SR. The frame, made from a 60-ton carbon fibre with zinc oxide mixed into the resin to increase its structural integrity (previously used on the Superleggera and the Zero 7), has evolved significantly from the round tubes of the Cento 1 and now has squared off tubes, with Kammtail profiles (where the tube tapers before being cut off, with the idea that airflow continues as if the tube was still there, but without the weight penalty) on the fork and seatpost. Wilier have worked hard on achieving a clean transition from the headtube to the fork and the two blend into one another almost seamlessly.

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